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Venture Building — Malaysia · Singapore
We don't build for founders. We build with operators.
Startup20 is the venture engine of S20 Group — partnering with established businesses to validate opportunities, build new ventures, and create scalable revenue streams.
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Years Building Businesses
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Ventures Launched
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Industries Explored
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Products & Platforms Built
01 — The thesis
Most ventures fail because they're built in a vacuum. We build ours inside established businesses—where customers, operations, and revenue already exist.
02 — How we work
The Startup20 Model
We partner with businesses that already have traction, then build the next product line with them — sharing the cost, the risk and the upside.
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01
Identify
Partner with established businesses that understand their industry, customers, and operational challenges.
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Co-Build
Work together to turn those challenges into products, software, or new business opportunities.
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Validate
Prove the solution works in a real business before investing further time, money, and resources.
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04
Launch & Scale
If it works for one business, we take it to many others with the same problem.
03 — The partnership model
A model built on shared commitment and shared upside
Unlike traditional agencies, we don't simply charge for development and walk away. We co-build ventures alongside our partners, aligning both investment and long-term outcomes.
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The Partner Brings
Industry expertise, existing customers, operational knowledge, and investment towards building the solution.
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Startup20 Builds
Product strategy, technology development, validation, and venture execution from idea to launch.
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The Result
A proven solution that can be commercialised beyond the original partner, creating a new revenue stream for both parties.
Example structure
A software platform that costs $500,000 to design, build and validate — split, not invoiced upfront.
The exact structure depends on the opportunity, market potential, and level of involvement from both parties.
Not every opportunity is a fit. Startup20 selectively partners with businesses where the solution has the potential to become a standalone venture.
04 — The bigger picture
Backed by S20 Group
Startup20 combines venture building with the technology, marketing and operational capabilities of S20 Group — letting new ventures move faster without building everything from scratch.
Product, Technology & Growth
Builds and grows ventures through product development, AI, automation, branding, social media, and performance marketing.
Venture Building
Identifies opportunities, validates ideas, structures partnerships, and turns proven solutions into scalable businesses.
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Shared Services & Operations
Provides finance, accounting, HR, administration and operational support — so ventures can focus on growth.
05 — The portfolio
Real ventures, real lessons
Each one built inside a real business — explored, tested and validated. Not every venture is meant to scale; the goal is to systematically find the ones that are.
Simplifying invoice collection and payment tracking between businesses.
Helping teachers, students and parents stay connected through behavioural tracking.
Connecting employers and domestic helpers through a transparent hiring platform.
Hotel management software built inside a live hotel environment.
Digital assessments and structured feedback for medical trainees.
An online platform to market subsale homes — buyers, agents and landlords connected, with renovation and loan options built in.
06 — Let's build
Got a business with traction and a problem worth solving?
If you have an established business, industry expertise, and believe a problem could become a scalable product or venture, we'd love to hear from you.
Not every opportunity is a fit. We work with a small number of partners each year, and look for problems that can create meaningful value across an industry.